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B37

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B37Section B · Business

How to Write a Professional Email People Answer

Newsletter, keyboard and send

Most unanswered work emails are not ignored out of rudeness. They are skipped because the reader opened them on a phone between two meetings, could not work out what was wanted, and meant to come back later. A professional email that gets a reply is one that can be understood in a few seconds and acted on without a second reading.

The good news is that this is a matter of structure, not talent. The same handful of habits works for a note to a colleague, a first message to a potential client or a follow-up after a job interview.

Start with the subject line

The subject line decides whether a message is opened now or later. Treat it as a short summary of what you need, not a label for the topic. Compare these:

VagueClear
QuestionCan you approve the March supplier invoice by Friday?
MeetingMoving Tuesday's planning call to Wednesday, 10:00
Following upFollow-up: proposal for the shop window refresh
UpdateWebsite launch: two decisions needed from you

If a reply is needed by a certain date, put the date in the subject. If no reply is needed at all, say so, for example by adding "for information" at the start.

Open with the point

A greeting followed by the reason for writing in the first sentence is all most messages need. "Hi Priya, I'm writing to ask whether you could review the draft contract before Thursday" tells the reader everything at once. Background can follow in the next paragraph for anyone who wants it.

Match the greeting to the relationship. "Dear" suits formal first contact and many international settings; "Hello" or "Hi" with a first name is normal between colleagues. When in doubt, mirror the tone of the last message you received from that person.

Keep one purpose per email

A message that asks for an approval, mentions a budget problem and suggests a lunch date will usually get an answer to only one of those. Where you can, split separate topics into separate emails with separate subject lines. If several questions genuinely belong together, number them so the reader can answer each one in turn.

Make the body easy to scan

  • Short paragraphs. Two to four sentences each, with a blank line between them.
  • Plain words. Write as you would speak to a respected colleague. Avoid internal jargon when writing to people outside your team.
  • Lists for steps or options. Bullets are easier to read on a small screen than a long paragraph.
  • Bold sparingly. Highlight the deadline or the decision, not whole sentences.
  • Attachments named and mentioned. Say what is attached and why, and give files names that make sense out of context.

End with a clear request

The last lines should tell the reader exactly what happens next. "Could you confirm by Wednesday whether option A or B works for you?" is easy to answer. "Let me know your thoughts" is not, because it leaves the reader to decide how much effort to put in.

If you are offering something rather than asking, end with the simplest way to accept it: a time you are free for a call, or a single question that can be answered with yes or no.

Sign off and check before sending

Close with a short sign-off such as "Best regards", "Kind regards" or "Thanks", followed by your name. A signature with your role and a way to reach you saves the reader from searching for it. Before you press send, run through a quick check:

  1. Read the message once as the recipient would, on a phone screen if possible.
  2. Check names, dates, times and any figures against the source.
  3. Open each attachment to make sure it is the right version.
  4. Look at the recipient fields: is everyone in "To" expected to act, and does everyone in "Cc" need to know?
  5. Remove anything you would not be comfortable seeing forwarded.

Following up without nagging

If a reply does not arrive, assume the message was buried rather than rejected. Reply in the same thread so the history stays together, keep the follow-up to two or three lines and restate the request: "Just checking whether you had a chance to look at the draft. Thursday still works on my side." Allow a reasonable gap before chasing, and adjust it to the urgency and the relationship.

Clear emails matter at every stage of a working life, including the thank-you note after an interview. If one is coming up, our one-week interview preparation plan sets out what to do on each day before it.

House standards

Lines we do not cross in an article

A handful of commitments that every piece on the weekly is held to.

  • Statistics, studies and quotes appear only when they can be traced to a public source; otherwise the idea is put in words.

  • Money, property and legal pieces explain how things usually work and say when rules differ by country.

  • Software steps name the version or device they were checked on whenever menus vary.

  • A brand mentioned in a guide illustrates the topic and is not a ranking.

  • Warnings sit next to the risky step, not in a footnote at the bottom of the page.

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